Samantha (Sammi) is a distinguished, multi-award-winning entrepreneur and content engineer with more than twenty years of experience in executive-level, corporate, and professional writing and digital content design. She is also a recognized business coach, known for her commitment to the advancement of the Black community and the economic empowerment of minority and overlooked business owners.
As an astute businesswoman and serial entrepreneur, Sammi has built and led multiple ventures at the intersection of business strategy, digital innovation, and professional development. Her work is grounded in helping entrepreneurs strengthen their foundations, increase their visibility, and position their businesses for long-term sustainability, particularly those operating in communities that have historically faced limited access to capital, infrastructure, and opportunity.
Sammi’s leadership is driven by both professional excellence and purpose, bringing together corporate expertise, entrepreneurial insight, and a deep commitment to community impact.
Sammi has founded and led multiple ventures in digital strategy, consulting, and business development. Her companies include 628 Digital Design, a certified B Corp and full-service digital content design, marketing, and consulting agency, operating under Sam’s Word, a certified disadvantaged, minority, and woman-owned small business.
Through her businesses, she has supported entrepreneurs and organizations with executive-level content development, business coaching, grant support, and business certification guidance, helping them strengthen infrastructure and prepare for sustainable growth.
Sammi’s leadership and impact have been recognized through numerous national and regional honors, including the Wharton Knowledge for Impact Award, the National Association of Negro Business and Professional Women’s Clubs Business Award, the New Haven Biz Women in Business Award, the Connecticut Entrepreneur Awards, and the Quinnipiac Chamber of Commerce Women’s Achievement Award for Community Impact.
She serves on the Board of Directors for the Greater New Haven Chamber of Commerce and B Local Connecticut and is an Advisory Council Member with Harvard Business Review. Sammi holds a Master’s degree in Healthcare Administration from the University of New Haven and a Bachelor’s degree in Business Administration from York College (CUNY). She is a certified Six Sigma Green Belt and is completing her Six Sigma Black Belt certification.
